The Medium is the Message Essay Example | Topics and Well Written Essays - 1000 words

The Medium is the Message - Essay ExampleThe first sign was from a Prudential magazine ad that appeargond in the New Yorker. With this concept in mind its clear that the denotative intentions of the advertiser were to reach a more educated audience, who already has a general understanding of financial aspects and upper-level vocabulary and comprehension skills. In these regards, the extent the audience is clearly middle to upper class and educated. There are a great many visual techniques elements in the signification mechanisms in the advertizement. The first notable concept is that the advertising consists of a full page break with an entirely dark blue background. The effect of this sign is such that it creates a juxtaposing effect in relation to the heavy text-based stories that constitute the majority of the magazine. In legal injury of specific pictures, in the upper-right hand of the advertisement a city backdrop is pictured in muted-tones. The signification of this imager y seems to indicate that Prudential has an urban feel, by chance reminiscent of Wall Street. This is that indicative of an understanding of financial systems as universe rooted in industrial or urban life. The very functions of the urban experience demonstrate the gear and wheels of the working economy indeed, right next to the picture of buildings are pictures of gears in motion that connotatively demonstrate this point. Pictured even further to the left of these individuals is a small man in yellow. The implication of this signs seems to empathize with the potential customer or client. In essence, the advertising is situating the reader in the mail of the small man in yellow, and the Prudential advertisement is saying that through going to Prudential for financial advice will result in the individual being able to navigate this challenging urban environment. The overall signification of the advertisement seems to indicate that through Prudentials experience the reader will be able to navigate the challenges of the contemporary financial environment. It implements contrast to bring out the heading Bring Your Challenges which also signifies the denotative etymon of the advertisement (New Yorker). It also displays this composition in connotative ways through the juxtaposition of the small man in yellow and the city backdrop. Ultimately, the advertisement sign has a denotative theme Bring Your Challenges that is connoted through textual and visual ways as a means of appealing to the reader with the greatest possible emotional impact. The next advertisement considered is from ESPN the Magazine. The advertisement is for an online poker site, PokerStars.net. The denotative sign consists of an individual in the background sitting next to a poker table. The individual appears to be throwing grenades onto the table. In the bring out there is a picture of an individuals hand holding two playing cards. Above the cards are the words fight or flight (ESPN the Mag azine). Perhaps most notable about this sign in relation to the sign that was featured in the New Yorker is the drastically less center of text that is implemented. One can make an ideological statement on this, indicating that it represents the decreased median education level of readers of ESPN the Magazine as compared to the New Yorker. In terms of the